Reputation Management
Online Reputation Management
Pagerank has long been a key measure of a website’s authority and influence. Put simply, pagerank is a logarithmic score between 0 and 10 that indicates the overall quality and quantity of links pointing to your website.
Over time, Google’s pagerank algorithm has become more complex, leading to a focus on quality links from relevant sites. What this means is that today’s pagerank is an accurate and valuable indicator of a brand’s web authority; much more so than in the past when links could be bought or bargained for in an effort to game the system.
While pagerank is important, it’s just one of the 200+ factors that search engines use to rank your site in search results. When ExcelForce measures a brand’s reputation, we dive deep into your digital footprint and network to develop a complete report of how well-known and represented your brand is online.
Social
Social media is much more important to brands today than it was when Google launched back in 1998, and it’s a major part of how we measure brand reputation today. We quantify the volume, breadth, and quality of how users interact with your brand on social media platforms. This helps us understand your overall social influence beyond the easily quantified metrics like likes, shares, and followers.
Links
Links are more important now than ever before, and also much more difficult to come by. Brands who attempt to artificially inflate their link network through purchased links or black hat link building are regularly penalised by search engines, making quality links a high-value commodity, and an accurate metric of brand authority.
Brand Searches
An important part of SEO lies in making sure that your brand dominates it’s own search results. As you build your digital presence, competitors will begin to target your brand name and branded terms with SEO and PPC efforts. We look to search results to see how effectively you’re building and managing your brand’s presence online.
Reputation
You can’t control everything said about your brand online, but you can monitor search results for negativity. We keep a close eye on branded terms as well as other relevant terms for negative content related to your brand. We also work with you to overcome negative results through ethical white-hat efforts.
Your brand’s reputation should grow and improve over time. We work with clients around the world to develop long-term strategies aimed at helping them improve brand awareness and reputation. This involves monitoring social activity, keyword rankings, inbound links, and brand related content on other websites. Our SEO reputation management has helped clients build and improve their reputations online for over a decade.
Reputation Management Agency in Thane
About Thane
Thane is a city in Maharashtra. It’s the administrative headquarters of a district called Thane, and resides in the Mumbai Metropolitan Region. The Thane creek, at the head of which the city lies, also characterizes its location. The creek starts at the Ulhas River and culminates in the Arabian Sea. The city has a part of its area on the mainland across the Thane creek, while the rest of it is located on the Salsette Island.
Thane is regarded as Mumbai’s elder sister, as a part of the Thane district, from Mulund to Sion, is given to Mumbai for the latter’s future development. It’s also popularly known as the Lake City, because it features as many as 35 lakes within its precincts. The Masunda Talao, also called Talao Pali, is among the most beautiful lakes in the city. Besides being a tourist attraction, the lakes are a source of water for both Thane and Mumbai.
Historically, Thane is a very important city. On 16 April 1854, it was the destination station for India’s first ever train, which had started its brief journey at Boribunder, today called Chhatrapati Shivaji Terminus, located in Mumbai. This ushered in the Railway Age in Asia.
Stats And Facts
The population of Thane, as per the provisional reports of Census India 2011, is 18,18,872. The urban/metropolitan population, on the other hand, is 1,84,14,288
The sex ratio in the city, according to the same reports, is 882 per 1000 males. The child sex ratio, on the other hand, is 900 per 1000 boys. Both these figures are below the national average
The average literacy rate in Thane is quite impressive, at 91.36%
Originally, Thane was called Sristhanaka, which translates as the place where Lord Ganpati resides
Until the year 1739, when Marathas captured it, Thane was an important trading center
The Thane creek, a river stream flowing from Ulhas River to the Arabian Sea, splits the city into two parts, which are connected by a rail bridge and two road bridges
Thane is home to the Upvan Arts Festival, held at the picturesque 15-acre Upvan Lake area. Over 200 artists from across different fields get a platform to showcase their work and talent
Manufacturing Sector
Thane has a large industrial base, with a significant part of the city acting as a home to both big and small industries
The industrial areas in the city mostly host engineering, electrical, chemical, and textile industries
Some of the prominent industrial areas are Wagle estate; Thane-Belapur road, or Trans Thane Creek; and Ghodbunder road
The manufacturing sector still contributes about 40% of the total income earned by the Thane Municipal Corporation
The major companies that have manufacturing units in Thane are Hindustan Petroleum Corporation Ltd., Glaxo, Cadbury’s, Nicholas Parimal, Clariant, and Vidyut Metallica
Connectivity
The nearest airport to Thane is in Mumbai, called the Chhatrapati Shivaji International Airport. The distance is about 36 km, which is a drive that will anywhere from 45 to 75 min, depending on the traffic
Thane is well connected with other major cities in India, as it’s a train station for many of the trains leaving Mumbai for other cities in different states. It’s also a major railway station of Mumbai Suburban Railway, and is well connected with the neighboring suburbs through the Central and Trans-Harbor Line Suburban railway network
Thane is well connected to the entire suburban network by road. For example, it connects to Borivali through the 6-laned Ghodbunder road. Thane connects to the southern cities via NH 4, which runs from Mumbai to Chennai, connecting Pune and Bangalore on the way
Bus service is available within the city, thanks to the several local, public players in operation, including Brihanmumbai Electric Supply and Transport (BEST), Thane Municipal Transport (TMT), and Navi Mumbai Municipal Transport (NMMT)
Thane Civic Administration
Thane is one among the 15 tehsils in the Thane district. It’s also one of the 5 sub-divisions in the district, formed for administrative purposes
The Collector, who is an IAS officer, heads the entire Thane district, and is therefore responsible for the city as well
The municipal body in Thane is called Thane Municipal Corporation (TMC). The area under TMC has 65 electoral wards. The corporation has 130 elected representatives plus 5 nominated representatives
The corporation also has 9 administrative wards called Prabhag Samittees
Thane Infrastructure
The infrastructure in Thane has been up to the mark, generally, but there is a lot of scope for development, considering that the population in the region is continuously increasing.
Road, rail, and air transport infrastructure is, of course, excellent. The expressways and the railway networks link the city to other major cities across India. As the vehicular population is rising at a rapid pace, city is planning development projects in terms of flyovers, bridges, and road widening.
When it comes to power, the city has just enough power capacity to meet the needs of its residents. The Thane Municipal Corporation (TMC) is, therefore, taking measures to achieve self-sufficiency in power. For example, TMC has made it mandatory for all buildings to install a solar water heating system.
All in all, there is a need for a sea of change in infrastructure development in Thane, and that aspect is being reflected in the measures taken by the TMC and the state government.
All Localities in About Thane
JK Gram Kapur Bawdi Manpada Mumbra Uthalsar Wagle Industrial Estate Ghodbandar Shree Nagar Vasind Anu Nagar Majiwada Lal Bahadur Shastri Road Ghodbunder Road Kasarvadavali Kolshet Road Panch Pakhadi Pokhran Road No. 1 Vartak Nagar Eastern Express Highway LOCALITY Charai Waghbil Savarkar Nagar Balkum Diva Kalwa Naupada |
Thane West Patlipada Thane East Brahmand Azad Nagar Vishnu Nagar Vasant Vihar Teen Hath Naka Hiranandani Estate Owale Bhayanderpada Kopri LOCALITY Khopat Dhokali Shilphata Jambli Naka Pokhran Road No. 2 Louis Wadi Daighar Gaon Khidkali Usarghar Gaon Desai Village anand nagar Kasheli Khardipada Mogarpada |
Talav Pali Padle Gaon Runwal Nagar Kolbad Road Samata Nagar LOCALITY Parsik Nagar Kharegaon Manisha Nagar Ram Maruti Road Ghantali Gokul Nagar Vrindavan Society Shreerang Society Oswal Park Badlapur Bhiwandi Dahisar Agasan Pale Gaon Ambivli Kalyan Shilphata Road Shahapur
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