Market Research
Market Research
Work with Clients Who Believe Research Strengthens Decision-making.
We offer a full suite of state-of-the-art quantitative and qualitative research techniques, as well as custom-designed methodologies.
We offer both B2B and B2C research to our clients with quality assurance practices that exceed industry standards while maintaining a competitive pricing structure.
Fulcrum has grown to be one of the largest research companies in India, supporting multiple methodologies for small organizations to large corporations all over the India.
our purpose is to find hidden insights and market opportunities for our clients. We do this through a unique combination of research and psychology – using statistics and emotion to explain human behaviour.
-Clearly defining and understanding our clients’ research needs
-Using the most innovative and powerful research techniques
-Employing precise, powerful, and often unique analytical techniques
-Providing interactive tools so the client can manage the results themselves
-Presenting accessible results in a highly visual and engaging manner
-Providing superior, actionable insights
Step 1
Review your specific goals and design a customized approach.
Step 2
Prepare the necessary research instruments and materials.
Step 3
Execute the research and manage all aspects of fielding or data collection.
Step 4
Prepare a comprehensive report that summarizes and analyzes the results.
Step 5
Present our findings and recommendations to all key stakeholders.
Methodologies that analyze attitudes and behaviour across all modes of decision-making.
MARKET RESEARCH
Opportunities start with facts. That’s why we use quantitative market research and advanced statistics to understand market trends and consumer behaviour.
DESIGNING MARKET RESEARCH
Getting an accurate understanding of human behaviour is critical to decision-making. To ensure our market research studies are accurate we design them with construct, predictive, and discriminant validity in mind, drawing upon validated measures for factual accuracy and making sure that findings correspond with real-world behaviours.
We also like to consider the user experience in our market research, paying careful attention to design features and aesthetics that make participating in our studies is easy, intuitive, and in line with how information is processed on a neurocognitive level
We provide quantitative and qualitative research that includes project design, data collection and reporting using telephone surveys (with our multilingual call centre staff), online surveys, focus groups (on-site and online), mail surveys, personal interviews, mall intercept and exit surveys.
Our primary quantitative data collection methods include Web survey interviewing (CAWI), and person-to-person interviews (CAPI). Our firm specializes in the person-to-person live telephone interview method (CATI) using multi-lingual callers. In addition, our team of researchers has completed hundreds of qualitative studies in traditional focus group settings, town hall forums and using the online interactive session approach.
QUALITATIVE
When the research is exploratory in nature and intended to gain an in-depth understanding of individual experiences or perceptions.
In-depth interviews
Shop-alongs
Ethnography
Mystery shopping
In-person focus groups
In-store focus groups
Virtual focus groups
Online communities
QUANTITATIVE
When the research has clearly defined parameters and is intended to quantify opinons and behaviours among a large sample size.
Online surveys
Phone surveys
Mobile surveys
In-person or on-site surveys
Surveys among client databases
We believe that data should be used to tell a story,
We also know that storytelling can help facilitate understanding
Consumer Research
Our consumer studies are fully customized according to our clients’ needs and industries. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.
Consumer research is the primary focus of our company, and it accounts for the majority of the studies that we have done to date.
We are familiar with the intricacies of more than twenty different consumer-facing industries, and we have used our expertise in consumer behaviour to help a wide range of clients refine their business strategies and grow their sales.
UNDERSTAND
– Customer journey
– Usage and shopping habits
– Key buying criteria
– Brand perceptions
– Psychographic segments
– Optimal target markets
– Drivers/barriers of purchase
– Ideas for improvement
EVALUATE
– Advertising campaigns
– Brand positionings
– Packaging designs
– Slogans and logos
– Optimal price points
– New products or services
MONITOR
– Brand equity
– Loyalty & satisfaction
– Market share
– Performance of an ad campaign
B2B Research
Our B2B research studies are fully customized according to our clients’ needs and the specifics of their target markets. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.
In B2B research, a small sample of high-margin clients are usually included in the study. We have conducted studies of this nature for many years, and are familiar with the sensitive and specific steps that should be followed.
When working on behalf of B2B or professional services companies, our studies typically focus on monitoring their clients’ satisfaction levels and better understanding the bidding and selection processes.
– Clients’ selection processes
– Clients’ key decision criteria
– Clients’ brand perceptions
– Optimal target markets
– Opportunities for process improvement
– Drivers/barriers of recommendation
– Best practices and competitive actions
AD AGENCY SOLUTIONS
Our Advertising studies are fully customized according to our clients’ needs and the nature of the industry they are working in. We are responsible for every stage in the process, but actively seek agency and client feedback throughout.
We regularly partner with advertising agencies in order to conduct research on behalf of their clients, and we have helped many agencies develop campaigns that stand out and generate positive ROI.
Our advertising research can be conducted at every stage in the process, from early insight gathering to concept evaluations to post-testing a campaign once it has launched.
– Shopping habits and brand perceptions
– Customer journey map
– Key buying criteria
– Competitive positioning
– Drivers/barriers of purchase
– Psychographic segments in the market
Market Research Agency in Thane
About Thane
Thane is a city in Maharashtra. It’s the administrative headquarters of a district called Thane, and resides in the Mumbai Metropolitan Region. The Thane creek, at the head of which the city lies, also characterizes its location. The creek starts at the Ulhas River and culminates in the Arabian Sea. The city has a part of its area on the mainland across the Thane creek, while the rest of it is located on the Salsette Island.
Thane is regarded as Mumbai’s elder sister, as a part of the Thane district, from Mulund to Sion, is given to Mumbai for the latter’s future development. It’s also popularly known as the Lake City, because it features as many as 35 lakes within its precincts. The Masunda Talao, also called Talao Pali, is among the most beautiful lakes in the city. Besides being a tourist attraction, the lakes are a source of water for both Thane and Mumbai.
Historically, Thane is a very important city. On 16 April 1854, it was the destination station for India’s first ever train, which had started its brief journey at Boribunder, today called Chhatrapati Shivaji Terminus, located in Mumbai. This ushered in the Railway Age in Asia.
Stats And Facts
The population of Thane, as per the provisional reports of Census India 2011, is 18,18,872. The urban/metropolitan population, on the other hand, is 1,84,14,288
The sex ratio in the city, according to the same reports, is 882 per 1000 males. The child sex ratio, on the other hand, is 900 per 1000 boys. Both these figures are below the national average
The average literacy rate in Thane is quite impressive, at 91.36%
Originally, Thane was called Sristhanaka, which translates as the place where Lord Ganpati resides
Until the year 1739, when Marathas captured it, Thane was an important trading center
The Thane creek, a river stream flowing from Ulhas River to the Arabian Sea, splits the city into two parts, which are connected by a rail bridge and two road bridges
Thane is home to the Upvan Arts Festival, held at the picturesque 15-acre Upvan Lake area. Over 200 artists from across different fields get a platform to showcase their work and talent
Manufacturing Sector
Thane has a large industrial base, with a significant part of the city acting as a home to both big and small industries
The industrial areas in the city mostly host engineering, electrical, chemical, and textile industries
Some of the prominent industrial areas are Wagle estate; Thane-Belapur road, or Trans Thane Creek; and Ghodbunder road
The manufacturing sector still contributes about 40% of the total income earned by the Thane Municipal Corporation
The major companies that have manufacturing units in Thane are Hindustan Petroleum Corporation Ltd., Glaxo, Cadbury’s, Nicholas Parimal, Clariant, and Vidyut Metallica
Connectivity
The nearest airport to Thane is in Mumbai, called the Chhatrapati Shivaji International Airport. The distance is about 36 km, which is a drive that will anywhere from 45 to 75 min, depending on the traffic
Thane is well connected with other major cities in India, as it’s a train station for many of the trains leaving Mumbai for other cities in different states. It’s also a major railway station of Mumbai Suburban Railway, and is well connected with the neighboring suburbs through the Central and Trans-Harbor Line Suburban railway network
Thane is well connected to the entire suburban network by road. For example, it connects to Borivali through the 6-laned Ghodbunder road. Thane connects to the southern cities via NH 4, which runs from Mumbai to Chennai, connecting Pune and Bangalore on the way
Bus service is available within the city, thanks to the several local, public players in operation, including Brihanmumbai Electric Supply and Transport (BEST), Thane Municipal Transport (TMT), and Navi Mumbai Municipal Transport (NMMT)
Thane Civic Administration
Thane is one among the 15 tehsils in the Thane district. It’s also one of the 5 sub-divisions in the district, formed for administrative purposes
The Collector, who is an IAS officer, heads the entire Thane district, and is therefore responsible for the city as well
The municipal body in Thane is called Thane Municipal Corporation (TMC). The area under TMC has 65 electoral wards. The corporation has 130 elected representatives plus 5 nominated representatives
The corporation also has 9 administrative wards called Prabhag Samittees
Thane Infrastructure
The infrastructure in Thane has been up to the mark, generally, but there is a lot of scope for development, considering that the population in the region is continuously increasing.
Road, rail, and air transport infrastructure is, of course, excellent. The expressways and the railway networks link the city to other major cities across India. As the vehicular population is rising at a rapid pace, city is planning development projects in terms of flyovers, bridges, and road widening.
When it comes to power, the city has just enough power capacity to meet the needs of its residents. The Thane Municipal Corporation (TMC) is, therefore, taking measures to achieve self-sufficiency in power. For example, TMC has made it mandatory for all buildings to install a solar water heating system.
All in all, there is a need for a sea of change in infrastructure development in Thane, and that aspect is being reflected in the measures taken by the TMC and the state government.
All Localities in About Thane
| JK Gram Kapur Bawdi Manpada Mumbra Uthalsar Wagle Industrial Estate Ghodbandar Shree Nagar Vasind Anu Nagar Majiwada Lal Bahadur Shastri Road Ghodbunder Road Kasarvadavali Kolshet Road Panch Pakhadi Pokhran Road No. 1 Vartak Nagar Eastern Express Highway LOCALITY Charai Waghbil Savarkar Nagar Balkum Diva Kalwa Naupada |
Thane West Patlipada Thane East Brahmand Azad Nagar Vishnu Nagar Vasant Vihar Teen Hath Naka Hiranandani Estate Owale Bhayanderpada Kopri LOCALITY Khopat Dhokali Shilphata Jambli Naka Pokhran Road No. 2 Louis Wadi Daighar Gaon Khidkali Usarghar Gaon Desai Village anand nagar Kasheli Khardipada Mogarpada |
Talav Pali Padle Gaon Runwal Nagar Kolbad Road Samata Nagar LOCALITY Parsik Nagar Kharegaon Manisha Nagar Ram Maruti Road Ghantali Gokul Nagar Vrindavan Society Shreerang Society Oswal Park Badlapur Bhiwandi Dahisar Agasan Pale Gaon Ambivli Kalyan Shilphata Road Shahapur
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