PPC Our Approach
Way back in 2002, pay per click advertising revolutionised digital marketing for everyone. Prior to the pay per click model’s introduction, brands were typically charged per thousand impressions, regardless of how much traffic the ad actually drove to the brand’s site.
PPC Services
A well-designed PPC campaign reaches the right audience at the right time, driving high-quality traffic to your site while making efficient use of your budget down to the last penny.Our PPC experts design and manage campaigns across a wide range of paid platforms.
Paid Social
A paid social strategy is now considered a conrnerstone of succesful social media marketing today. You can be posting the best content on your feed, at the right time and have loads of followers, but there is one thing missing from this strategy.
KEYWORD RESEARCH
ExcdelForce research experts perform in-depth analysis to develop a comprehensive list of keywords that’ll bring relevant and engaged traffic to your website.Keyword research is a prerequisite to a successful pay-per-click or SEO effort.
PPC Strategy
An effective pay-per-click campaign puts the right advertisement in front of the right consumer at the right time. For that to happen, a PPC campaign has to be intelligently designed and optimized for success. ExcelForce process begins with a focus on alignment with consumer expectations.
Campaign Setup
Once you’ve approved our PPC proposal, we’ll set you up with PPC accounts across the platforms that we’ve chosen together. If you’ve already got an account on a platform, we’ll work with you to manage it and ensure that it’s used in keeping with our PPC strategy.
CAMPAIGN MANAGEMENT
Google may be the world’s largest search engine, but advertising is their single largest source of revenue. There’s a reason for that – pay-per-click campaigns are one of the most reliable ways to generate web traffic, leads, and conversions. There’s no better time to put your brand in front of consumers than when they’re already searching for terms relevant to you.
PPC Optimisation
ExcelForce research experts perform in-depth analysis to develop a comprehensive list of keywords that’ll bring relevant and engaged traffic to your website.Pay-Per-Click (PPC), or web-based advertising, is a fantastic way to drive traffic to your website. By displaying your ads on relevant platforms to targeted audiences
Reporting & KPI’s
Every marketing effort is responsible for having a positive impact on revenue growth. Your PPC campaigns are a vital part of your website’s success, and when you partner with us you’ll want to know exactly how these campaigns are contributing to your results. We’ve developed a comprehensive KPI system that allows us to closely monitor your campaigns.