• Understand Your Audience’s Persona 

Almost every business owner will tell you that they truly understand their target audience. “The question is, do they really understand their audience, or do they simply assume that they do?”, muses Greg Martin from Tradeway. Before launching a new experiential marketing campaign, it will definitely make a difference if you do a bit of research to familiarise yourself with your audience and their expectations. “After all, what their expectations were last year might not be the same as what they are today!”, continues Greg.

• Is it Shareable? 

One of the most important aspects of any experiential marketing campaign is whether or not it is share-worthy on social media. If it isn’t, your reach is going to be limited quite drastically indeed. Basically, the more people who share their experiences, the greater your brand visibility boost will be.

• Don’t Wait Too Long 

It has become increasingly evident over the last few months just how popular experiential marketing has become. Because of this, you don’t want to wait too long before applying it to your own brand or business. However, considering the fact that these campaigns can often be more expensive than ordinary or more traditional marketing undertakings, it is imperative that you wait until you have a clear concept and objective in mind. The right amount of planning will be sure to enhance your campaign’s potential, especially when it comes to generating greater brand visibility.

• Don’t Be Too Serious 

While experiential marketing campaigns that elicit strong emotions certainly have their place, it has been proven that the more playful alternatives tend to bring about better results for the majority of brands. “Mixing nostalgic elements with playful concepts seem to be the recipe for success in today’s marketing landscape and help to encourage people from all demographics to engage,” comments Tradeway’s Michelle Storey.