Develop a sales and marketing strategy
If you want your business to succeed you’ll need an effective sales and marketing strategy to find and keep customers.
The main way to find potential buyers for your product or service is to do market research. Market research allows you to focus in on your ideal customers and understand what it is in detail that they need. You should also seek to find your competitor’s weaknesses so that you can gain advantage over them in the customer’s mind by filling any gap in their offers.
This guide includes videos to help you develop a successful sales and marketing strategy.
Building a brand for your business
Branding gets right to the core of your business’ values. It creates your business’ reputation and its personality. If you’re in a competitive market, you need to offer customers something special. More than that, you need to make sure customers know you’re offering something special. That’s what branding is.
So how do you go about creating your own brand? Start by thinking about what’s good about your business and what your values are. You may find it helps to think in terms of a brand personality – the kind of image you would like your business to have. Are you cheap and cheerful or luxurious and exclusive? Does your business care about the environment?
This guide includes videos to help you think about and develop your business’ brand and reputation.