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TRADITIONAL MEDIA Agency in Chennai

    TRADITIONAL MEDIA

    WHO WE ARE

    We are Fulcrum

    We are The Traditional Media Agency for two reasons – because we work with traditional media and we have very traditional views on the value of proper service for our clients.

    OUR SERVICES

    TELEVISION
    RADIO
    BUS, TRAIN & TUBE
    CINEMA
    MAGAZINES & NEWSPAPERS
    OUTDOOR

    Many clients still use Traditional Media in the same way as they did a number of years ago – but much has now moved on.

    The concept of “new media” is actually wide-ranging across ALL media!

    As a Fulcrum client, you will only receive services where we know that our experience and our skills will allow us to excel for you. You will receive advice, campaign planning, buying and reporting on all your traditional advertising activity. You will always receive the very best of service as a Fulcrum client. Our reputation is hugely important to us – and is a guarantee of the high-quality service which we provide for all of our clients.

    WHY “TRADITIONAL MEDIA”?

    Traditional Media is a generic term for media such as Newspapers, Magazines, Radio, Television, Cinema, and all types of Posters – including the ones on various transport options.
    Advertising using Traditional Media will work effectively either using a single media option or in combination. It also often provides a stimulus for advertising in digital media too – when targeted efficiently and placed appropriately. This stimulus is often needed to prevent a digital campaign from failing due to a total lack of initial impetus.
    Traditional Media can be the most effective media mix to drive visitors to websites and search engines and this will often lead to upturns in the efficiency of the digital activity. It is an amazing time to be involved in Traditional Media; the range is developing all the time and the media mix is becoming more and more exciting and vibrant as new options move ever forward.
    Traditional Media is highly impactful and highly effective for advertisers – as our clients know well. This is where Fulcrum comes in – for you!

    TRADITIONAL MEDIA Agency in Chennai

    About Chennai

    Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

    Demographics:

    The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

    Connectivity:

    Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

    Administration:

    Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

    Economy:

    Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

     

    Marketing Services

    Feet On Street
    Door To Door Marketing
    Face to Face Marketing
    Street Marketing
    Field Marketing
    Direct To Retailer Sales
    Strategic Field Marketing
    Marketing Strategy
    Trade Marketing
    Marketing Team
    Sales & merchandising
    Shopper  & Retail Marketing
    Direct sales
    Sales promotion
    Trade sales promotions
    Promotions team
    Leaflet distribution
    Telemarketing

    Brand Promotions

    Brand Strategy

    Brand Activation
    BTL Activation
    In-Shop Activation
    Product launches
    Rural Area Activities
    Free Sampling Activities
    Demonstration Activities

    Events

    Market Research
    Field Research
    Advertising Market Research
    Compensation Survey
    Tele Research
    Test Marketing
    Brand Market Research
    Market Feedback
    Survey Data Collection
    Customer Satisfaction Studies
    Industrial Market Research
    Mystery Shopping
    Retail Audit
    Customer Acquisition

    Merchant Acquiring

    Telemarketing

    Telesales Person
    Telemarketing
    Telesales
    Telesales Account Manager
    Inbound/outbound lead generation
    Post-sale follow-up services
    Surveys
    Appointment setting
    Dealers Appointment making
    Welcome/impact calls
    Account activation
    Building a Database of Sales Leads
    Business Development Manager
    Client acquisition
    Cold calling
    Customer acquisition
    Lead Generation

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