1. Develop product messaging and positions for website and social media
2. Create engaging content for social media, blogs, and email campaigns
3. Optimize website content for SEO to drive organic traffic
4. Develop and execute organic/low-cost digital marketing strategies across various platforms
5. Manage and analyze social media advertising campaigns
6. Build a user community, nurture and engage users for insights and feedback
7. Collaborate with the team to brainstorm bold and creative marketing ideas
8. Monitor and report on digital marketing metrics to track success